Start here: your account is not suspended, and it will not be without warning. Google states plainly that these policies do not cause immediate suspension, and that any suspension comes with at least seven days' notice. This is a fix, not a rescue.
No cost. A straight answer within one business day on what the crawler is seeing.
Read the disapproval reason
Both stop ads rather than accounts, and both carry the seven-day warning. But they are checking different things, and an afternoon spent on the wrong one is an afternoon wasted.
This covers destinations that do not function or are set up incorrectly, and destinations returning an HTTP error to Google's AdsBot crawlers on common devices globally.
The important word is crawlers. Your site can be perfectly healthy for human visitors and still fail this. Firewall or bot-blocking rules that exclude AdsBot, pages that only render after JavaScript the crawler does not run, geo-redirects that send the crawler somewhere unexpected, and interstitials that block the content are all common causes.
This is why the disapproval feels absurd. You open the page, it works, and Google says it does not. You are both right; you are not looking at the same thing.
Google names the specific triggers: the domain or domain extension in the display URL not matching the final and mobile URLs; a subdomain that does not clearly distinguish the site; redirects from the final URL that take the user to a different domain; and a tracking template or expanded URL that does not lead to the same content as the final URL.
Keyword insertion used inside the domain of a display URL is also named, which catches advertisers being clever with dynamic URLs.
The most common innocent cause is a URL shortener, a redirect service or a geo-redirect sitting between the ad and the page. The fix is usually to point the ad directly at the destination and, where geography is the reason, run separate geo-targeted campaigns instead of redirecting.
Not sure which of the two your notice names?
Get it reviewedBefore you do anything else
Neither of these policies is about the ad text. The assessment is of the destination and how the ad describes it. Editing headlines changes nothing and resets your own sense of what you have already tried.
The crawler's experience is what is assessed, not yours. You are almost certainly visiting from the right country, on a warm cache, with cookies already set and any interstitial already dismissed.
A template that resolves to different content than the final URL is a mismatch. So is a redirect chain that ends on another domain. The ad and the template are checked together, not separately.
After a fix, you have to appeal for the page to be re-reviewed. Appealing before the fix is in place spends the review on a page that has not changed.
If the same disapproval keeps coming back, something in the chain is still doing it.
Get it reviewedHow this works
Questions about the notice, the ads and the pages they point at. Answered within one business day with a read on the likely cause.
Read-only access to the account and a look at the landing pages. Disapprovals are usually decided by the page rather than by the ad text.
Which policy is actually being triggered, what has to change on the ads and the pages, and how to avoid it escalating to a strike.
The ads corrected and resubmitted for review, then managed through to approval.
Get it reviewed
The notice and the pages the ads point at are usually enough to identify which policy is being triggered. No account access needed to answer these, and you get a reply within one business day.
Thanks — that's come through.
I'll come back to you shortly.
That didn't send. Something went wrong at our end, not yours.
Email me directly at rob@leftclick.co.nz and I'll pick it up from there.
A reply within one business day, from me. No cost, no obligation, and if it isn't worth pursuing you'll be told that plainly.
Prefer email? rob@leftclick.co.nz
Nineteen years in search marketing. Eight of them running my own agency, sold in 2021. Four years managing seven-figure United States advertising accounts in consumer credit, a category Google scrutinises hardest.
In that industry, compliance, suspensions, disapprovals and verification reviews are a frequent occurrence and a condition of operating.
You deal with me directly, from the first reply through to the decision.
Questions
No. Google decides. What can be committed to is finding what's actually triggering the disapproval, fixing it properly, and telling you plainly if it can't be fixed.
Not immediately, and not without notice. Both destination policies state that violations will not lead to immediate account suspension without prior warning, and that any warning comes at least seven days before a suspension. Repeated unresolved disapprovals are still worth taking seriously, but you are not in an emergency.
Because Google is not visiting the way you are. The check is whether AdsBot can load the destination on common devices globally. Bot-blocking rules, geo-redirects, aggressive interstitials and JavaScript-dependent rendering all produce a page that works for people and fails for the crawler.
Redirecting the final URL to a different domain is named as a mismatch trigger. The usual answer is to stop redirecting and instead run separate geo-targeted campaigns pointing directly at each regional URL, so the ad and the destination agree for every audience.
Tracking is permitted, but the template has to resolve to the same content as the final URL and must not send the user to a different domain. Shorteners and redirect services are a frequent cause precisely because they sit invisibly in the middle.
Fix the destination first, then file an appeal so the page is re-reviewed. If the review finds it compliant, the ads can run again. If you believe it was flagged incorrectly in the first place, the same appeal route asks for a fresh review.