The short answer is no, and it is worth two minutes of your time to understand why. Creating a new account after a suspension is the specific conduct Google's circumventing systems policy names, which is how one recoverable account becomes several unrecoverable ones.
No cost. A straight answer within one business day on whether the original account can come back.
Why the shortcut closes the door
Google's circumventing systems policy lists, as prohibited: after a previous suspension decision, attempting to use the Google Ads system again by creating new accounts to re-enter the system. It is not an interpretation or a grey area. It is the example in the policy text.
Google states that related accounts may be suspended, including those sharing an email address, a payment method, or a manager account. A new account opened on the same card reaches the old one, and sometimes reaches accounts belonging to other businesses you manage.
Google's own best practice for this policy is to avoid creating a number of accounts in a short period, including by using different email addresses to open them. The email is not what links accounts, and it never was.
A first suspension is often about something specific and fixable. Once a second account exists, the argument becomes about evasion, which is materially harder to answer and sits under an egregious policy.
If you have already created one, there is still a route. It is just longer.
Get it reviewedHow this works
Six questions about the notice and what changed in the business before it arrived. Answered within one business day with a read on the likely cause and whether it is worth pursuing.
If it is worth pursuing, read-only access to the account and a look at the site. The real cause is rarely the one the advertiser expects, and it is not visible from outside.
What actually triggered it, what has to change on the account and the site before an appeal can succeed, and the evidence to submit alongside it.
Drafted and submitted once the account is genuinely ready for re-review, then managed through to the decision.
Get it reviewed
The notice you received and what changed in the business before it arrived are usually enough to identify the cause. No account access needed to answer these, and you get a reply within one business day.
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Email me directly at rob@leftclick.co.nz and I'll pick it up from there.
A reply within one business day, from me. No cost, no obligation, and if it isn't worth pursuing you'll be told that plainly.
Prefer email? rob@leftclick.co.nz
Nineteen years in search marketing. Eight of them running my own agency, sold in 2021. Four years managing seven-figure United States advertising accounts in consumer credit, a category Google scrutinises hardest.
In that industry, compliance, suspensions, disapprovals and verification reviews are a frequent occurrence and a condition of operating.
You deal with me directly, from the first reply through to the decision.
Questions
No. Google decides. What can be committed to is an honest read on whether the case is arguable, a correctly identified root cause, and an appeal built around the actual detection rather than around fairness.
Through the account you already have. Google's stated guidance is that connected suspensions need to be successfully reinstated through the appeal process, and that advertisers should reinstate suspended accounts before attempting to create new ones. The path forward runs backwards, which is unwelcome but is a path.
No, but you now have two cases rather than one, and the second one is about evasion. That is harder and it is not hopeless. What it needs is an honest account of what happened and why, submitted for each account separately, rather than an attempt to keep the new one quiet.
The same problem with an extra one attached. Accounts are linked by payment method and manager account as well as by identity, and an appeal that later has to explain an account opened in someone else's name to continue advertising is a worse position than the one you are in now.
If the entity is genuinely a different business with its own operations, its own site and its own payment arrangements, that is a different situation. If it exists to carry the same advertising past a suspension, Google's policy addresses that directly, and the connection is usually visible.
Google states that all advertisers have at least six months from the date of suspension. That is the outer limit rather than a plan. Reconstructing what changed becomes harder the longer it is left, and if identity verification is required before you can appeal, the three-attempt limit can close the route much sooner.