Better leads, at a lower cost, from the budget you're already spending.
Ad management for service businesses — run by the senior strategist you actually hired, not passed to whoever's free.
- 18+Years in search marketing
- 15+Industries
- 7-figureUS accounts trusted with
Recognise any of this?
The report that reports nothing
Your monthly report covers impressions, clicks and spend. It has never once told you what a lead costs you.
The senior who disappeared
You were sold by someone experienced. You've been managed by someone else ever since.
The gap nobody owns
Your agency runs the ads. Someone else built the page. Nobody is accountable for what happens between the click and the enquiry.
Good months and bad months, unexplained
Results move. Nobody can tell you why. So nobody can tell you how to get more of the good ones.
The free audit
Diagnose before prescribing.
One question: what would make your phone ring more often, for less money?
Context first
Goals, constraints, priorities. What any surface-level audit misses.
Independent analysis
The account and the data. Lead quality, cost per lead, where enquiries actually come from.
Recorded walkthrough
A short confidential video: what's misleading, what's limiting growth, what to leave alone.
A conversation
Pressure-test the findings. Decide together whether working together makes sense.
Not a checklist audit. Not a tactic dump. Not a pitch deck in disguise.
No follow-up sales sequence.
What's covered
End-to-end marketing.
Your cost per lead won't move on campaign work alone. Left Click runs the ads, fixes the pages they land on, and measures the whole path from click to enquiry. The agency blames the page, the developer blames the traffic, and nobody is accountable for the enquiry that never arrived. Not here.
Reporting on leads, not clicks
Your cost per lead and your lead quality, every month. Impressions are not an outcome.
One senior person, throughout
The person who audits your account is the person who runs it.
A flat fee, never a share of spend
Left Click doesn't take a cut of your spend, so spending more never earns more. The advice stays honest.
The first 90 days
What changes, and roughly when.
- Weeks 1–2
Measurement first
Most accounts can't say what a lead actually costs. That gets fixed before anything gets optimised, because everything after it depends on the number being real.
- Weeks 3–6
Waste out, structure in
Spend stops going where it doesn't convert. Campaigns get rebuilt around the searches that produce enquiries, and the pages start matching what the ads promise.
- Weeks 7–12
Cost per lead moves
By ninety days you should know your real cost per lead, be able to see it trending, and understand exactly which changes moved it.
No promises about how far it moves. That depends on the account, the market and the budget — and anyone who quotes you a number before seeing your data is guessing.
Track record
Eighteen years of search marketing, in numbers.
- 700%
Sales growth in a year for a consumer retail business.
- Page 6 to top 3
Financial services, for key terms in a highly competitive market.
- 1,000%
Increase in organic search traffic over two years, technology and manufacturing.
Most of this work is unattributed, deliberately. At this level a client's search strategy is a competitive asset, and the person who holds it shouldn't be handing around a list of who they work for. The results are real; the names stay private. See the full record
How we work together
You stay because it works, not because you signed something.
This is a service business. If your business does well, Left Click does fine.
- No lock-in — Month to month. Cancel any time, no minimum term.
- The account stays yours — In your name, your login, from day one.
- Everything visible — A live dashboard you can check any time.
- A clean exit — If you leave, the handover is made painless.
Who you'd be working with
Rob Kramers
Left Click is Rob. Owner, strategist, and the person who runs your account — there is no team to be handed off to.
Almost two decades in search marketing. Eight years running his own agency, sold in 2021. In-house across ecommerce and financial services, and trusted with multiple seven-figure United States advertising accounts.
Left Click takes on a limited number of accounts at a time. Otherwise the line above stops being true.
Find out where the next dollar should go.
A free audit of the account and the pages it sends people to.