Spending more on Google Ads, but getting less back?

Google Ads management for businesses in finance, broking, healthcare and law. Campaigns built deliberately, not handed to automation, measured on lead quality and revenue. Nine years marketing in regulated categories.

Get in touch

One senior strategist on your account, start to finish.

Rob Kramers, Owner & Operator

19 Yearsin digital marketing
$150k/weekpeak ad spend managed
9 Yearsin regulated industries

Rob managed, optimised and grew our Google Ads accounts full-time for the last 4 years, spanning multiple seven-figure budgets, operating in US financial services.
Since working with Rob we saw our operation grow from $10m USD/yr revenue, to just shy of $70m/yr almost exclusively from Google Ads.

Liam EmeryCMO, Siren Leads

The Problem

Any of this sound familiar?

Some of these stop the account growing. The others stop it bringing in clients.

Setup

Your spend has outgrown your account

The structure, the tracking and the reporting were built for a fraction of today's budget. None of it has been rebuilt since.

It still runs. It stopped scaling.

Automation

Spend going up, returns coming down

Budget keeps moving into campaigns where performance continues to slide, and there is no lever left to pull.

More money in, less money back.

Compliance

Automation creating compliance issues

Performance Max is quietly creating unapproved ad copy that you don't see, but your customers do.

Approved by Google, never seen by your compliance team.

Measurement

Not all leads can be counted equal

Leads carry varying values for your business, but the ad account doesn't know that.

You're paying for clicks, but not the right leads.

None of these? It's still worth a conversation.

Get in touch

The Solution

Ads built inside your industry's rules, measured on the clients they bring in.

Left Click manages the whole funnel: ads, landing pages, copy, A/B testing, conversion tracking and reporting.

Built by hand, not left to automation

Campaigns are structured by hand, and Performance Max earns its budget rather than being given it. Automated ad text is checked before it's trusted.

Junk search terms found and blocked.
Search and retargeting built out before Performance Max gets the budget.

Written for your compliance review

Ads and landing pages are drafted with your obligations in mind, so what reaches your review needs checking, not rewriting.

Landing pages built and tested alongside the ads.
Continuous A/B testing, within what you're allowed to say.
Policy approvals, disapprovals and verification handled as part of the job.

Measured on qualified leads and revenue, not clicks

An enquiry that never becomes a client costs the same as one that does. Tracking follows each enquiry past the form, so budget goes where clients come from.

Conversion tracking set up properly, then checked before it's trusted.
Bidding optimised for lead quality.
Tracking carried through to your CRM, so a client can be traced back to the ad.

The Process

Set up once, then optimised weekly.

See how it works in full

01

One-off

Research and plan

What you sell, which searches are worth buying, and which policies apply to your ads. All of it settled before campaigns are built.

02

Weekly

Build and run

Campaigns go live, then get worked on every week: search terms, budgets, tests, and any ad Google flags.

03

Monthly

Report and refine

A monthly report on spend, cost per lead, clients won, and revenue where it can be tracked. Changes are made from the data, not a hunch.

Why Left Click

You stay because it works, not because of a contract.

No lock-in

Month to month. Cancel any time.

Flat monthly fee

Spending more never earns Left Click more.

Your account

The account is in your name from day one, and it stays that way.

Easy handover

If you decide to leave, I make the handover simple.

Start here

Find out where your next dollar should go.

Send a message straight to my inbox.

Already know my work? Email me directly at rob@leftclick.co.nz