For advisers, brokers and lenders whose spend has outgrown the account behind it. Ads and landing pages that clear Google's verification and the FMA's rules, and still bring in clients. Four years running Google Ads in financial services.
One senior strategist on your account, start to finish.
Rob Kramers, Owner & Operator
Rob managed, optimised and grew our Google Ads accounts full-time for the last 4 years, spanning multiple seven-figure budgets, operating in US financial services.
Since working with Rob we saw our operation grow from $10m USD/yr revenue, to just shy of $70m/yr almost exclusively from Google Ads.
The Problem
Some of these stop your ads running. The others stop them bringing in clients.
Verification
Financial services ads can't serve until Google has verified the business against the register. A business name or registration number that differs from the register can fail the application.
Meanwhile, those ads don't run.
Automation
Ad text assembled automatically from your website, then served without anyone at your business approving the wording.
An ad can mislead by omission. Nobody chose those words.
Compliance
Between Google's rules and your own compliance review, ads can end up so careful that nobody clicks them.
Approved, and still not working.
Measurement
The form fills are up, but the client book isn't. Nobody can tell you which ads produced an actual first meeting.
You're paying for traffic, not clients.
None of these? It's still worth a conversation.
Get in touchThe Rules
Since 7 November 2024, Google has required Financial Services Verification to advertise financial services to people in New Zealand. Your details are matched against the regulators and registries Google names: the FSPR, the FMA, the Companies Office and NZICA. If you don't successfully complete the verification, your ads stop serving.
Verification runs through G2RS, Google's external compliance partner, and the business information submitted must match your registry record exactly. An agency with admin access to your Google Ads account can submit it for you, as your authorised representative, using your business details.
Google may ask you to renew verification, and a significant account change, such as a payments profile update, can trigger re-verification.
Under the fair dealing rules, an ad can mislead by omission, even when every statement in it is true. The FMA can also issue a stop order, without going to court, against advertising likely to confuse people on a material matter. That threshold sits below likely to mislead.
Policy positions on this page were checked in September 2026, and are Google's and the FMA's published positions at that date. Both of these are subject to change.
The Solution
The FMA expects the disclosures to sit prominently on that same page, and expects the ad and the page to tell a consistent story, without room for confusion.
Submitted as your authorised representative, with the details checked against your registry record before anything is sent.
Disclosures placed where the rules require them, on a page still built to turn a click into an enquiry.
An enquiry that never becomes a client costs the same as one that does. Tracking follows each enquiry past the form.
The Process
01
One-off
What you advise on, which searches are worth buying, and where verification and policy stand. All of it settled before campaigns are built.
02
Weekly
Campaigns go live, then get worked on every week: search terms, budgets, tests, and any ad Google flags.
03
Monthly
A monthly report on spend, cost per lead and clients won. Changes are made from the data, not a hunch.
Why Left Click
Month to month. Cancel any time.
Spending more never earns Left Click more.
The account is in your name from day one, and it stays that way.
If you decide to leave, I make the handover simple.
Start here
Thanks — that's come through.
I'll come back to you within two business days.
That didn't send. Something went wrong at our end, not yours.
Email me directly at rob@leftclick.co.nz and I'll pick it up from there.
Already know my work? Email me directly at rob@leftclick.co.nz
