How I manage your Google Ads account.

Before any budget moves, I go through what you sell, who buys it, and how we're going to access that market. If there is an account already running, I'll review it and understand what's working and what isn't.

The tracking gets checked, performance is assessed and what comes out of it is a written plan on proposed changes, what each campaign is there to do, and what counts as a result.

Any policy, verification or certification that applies to your ads is identified here too, before anything is built.

Campaigns get created to the plan, or the existing ones get rebuilt, if that is quicker than starting again. Then the account is optimised weekly.

Weekly reviews of campaign performance, and optimising spend toward best performing areas. New concepts for ads, landing pages and sales copy are tested, so that the account is continually working toward better outcomes.

Any ad or policy alerts flagged by Google gets handled.

Monthly reports covering the spend, what it produced, and how this impacts your business. Reporting on business outcomes it the ultimate goal of our reporting and the closer we can get to this, the better we can optimise the campaigns.

Performance is measured and updates are planned for the following month.