How this is priced.
A flat monthly fee, set by how much work the account actually needs. Never a percentage of your ad spend.
The fee is quoted after the free audit, not before it. Quoting a number before seeing an account is guessing, and you'd be paying for the guess one way or the other.
Why not a percentage of spend.
Many agencies charge 10–20% of what you spend. Some charge more.
It's a defensible model, but it has one problem worth understanding: the agency earns more every time it persuades you to increase your budget, and less every time the honest advice is to spend less. Left Click's fee doesn't move when your budget does.
It also makes the cost predictable, which most businesses value more than the accounting neatness of a percentage.
When this makes sense, and when it doesn't.
Management starts to make sense from around $3,000 a month in ad spend.
Below that, the fee is a large share of your total budget, and you'd get more by putting that money into the ads themselves. Left Click will say so rather than take the work.
What the fee covers.
- Campaign strategy, build or takeover, and ongoing management
- Conversion tracking built properly, so cost per lead is a real number rather than an estimate
- Landing page and conversion analysis, with specific written recommendations
- A live shared dashboard, not a monthly PDF
- Regular strategy calls with the person running the account
- Reporting on cost per lead and lead quality
Where an account is more complex — multiple locations, several campaign types, CRM integration — the fee reflects that. Where it's straightforward, it reflects that too.
What happens when the account grows.
The fee is flat, not fixed forever. If the account changes materially — more campaign types, more locations, CRM integration, a second market — the fee is reviewed and agreed with you before anything changes.
What never happens is the fee rising because your spend rose. Those are different things, and only one of them means more work.
Landing pages.
$500 + GST per page, flat. Optional, and quoted separately because it's a discrete piece of work.
Analysis, recommendations and ongoing tweaks to existing pages are already included in the monthly fee. This is only for building something new.
You can use your own developer instead, at no cost from Left Click. The recommendations are the same either way — they're never withheld to sell an implementation.
No contract.
Month to month, no minimum term, cancel any time.
Your account is registered in your name and the login stays with you from day one, including the full campaign history. If you leave, all of it goes with you and the handover is made painless.
It starts with the audit, and the audit is free.
A full review of the account and the pages it sends people to, before any money changes hands. You'll get an honest read on what's working, what isn't, and what to leave alone — and a fee quoted on what the work actually is.
- Why don't you publish your prices?
- Because the fee depends on what the account needs, and that isn't knowable until it's been looked at. A published price is either high enough to cover the worst case or low enough to need revising once the work starts. The audit is free, and the quote comes out of it.
- Roughly what should I expect?
- It depends on complexity, not on your spend. A single-location business running one or two campaigns sits at one end; a multi-location account with several campaign types and CRM integration sits at the other. The audit will tell you which you are before you commit to anything.
- Is there a contract?
- No lock-in and no minimum term. Month to month.
- Who owns the account?
- You do. Registered in your name, login stays with you from day one, including the full campaign history.
- What if my spend is below $3,000 a month?
- Then management probably isn't the right buy yet — the fee would be a large share of your total budget. That's worth knowing before you spend anything on it.
- How quickly can you start?
- Left Click takes on a limited number of accounts at a time. If there's no capacity, you'll be told that rather than joined to a queue.