I'm Rob Kramers. I run every account myself.
Left Click is me. Not a team, not a front for contractors, and not a sales process that hands you to someone else once you've signed.
The person who audits your account is the person who runs it and reports on it. That's the entire proposition, and it's why I take on a limited number of accounts at a time.
Almost two decades of this.
I've spent close to twenty years in search marketing. Eight of them running my own search agency, which I built and sold in 2021.
Before and since, I've worked in-house across ecommerce and financial services — two of the most competitive, most heavily measured environments there are. And I've been trusted with multiple seven-figure United States advertising accounts, which taught me something useful: at real scale, most of the advantage still comes down to fundamentals that smaller accounts routinely get wrong.
A director of one of New Zealand's largest energy retailers engaged me privately, on his own account, to build and maintain his web presence.
Fifteen-plus industries. Most of what I've learned transfers, because the mistakes are more similar than businesses expect.
Why Left Click exists.
Four years on multi-million dollar US accounts teaches you something quickly: at that spend, a small gap costs tens of thousands. You learn to see them.
What I kept noticing when I looked back at New Zealand was how much control businesses had given away. The default here is to let a Google rep talk you into automated bidding and a campaign structure you can't see inside. It rarely produces above-average results, and it takes away the levers you need to cut wasted spend and bring your cost per lead down. You're handing more of the decision-making to a machine learning system whose job is to earn more revenue for Google.
That's not a conspiracy, it's just whose side the default is on. Left Click exists because a lot of New Zealand businesses can get better support than they're getting.
How I work.
- You own your account. It's registered in your name and the login stays with you from day one, including the full campaign history. If you ever leave, all of it goes with you. I've seen too many businesses held hostage by an agency that owns their account.
- I report on leads, not activity. Cost per lead, lead quality, and the enquiries you actually received. Impressions and clicks are easy to dress up and tell you almost nothing about whether the money worked.
- I charge a flat fee, never a percentage of your spend. When an agency takes a cut of ad spend, it profits by convincing you to spend more. I don't, so the advice stays honest.
- I limit how many accounts I take on. Otherwise the promise at the top of this page stops being true. If there's no capacity, I'll tell you rather than add you to a queue.
What I'll tell you.
That your account is fine and doesn't need me, if that's what I find.
That your spend is too low for management to make sense yet, and the money would do more in the ads themselves.
That the problem isn't the advertising at all — it's the page, the offer, or how enquiries get handled once they arrive.
None of that is good for a sales pipeline. It's the reason clients stay.
Some of what that's delivered.
- Financial services. From page six of Google to the top three for the terms that mattered, in one of the most competitive categories in the country.
- Technology and manufacturing. A tenfold increase in organic search traffic over two years, which contributed to new strategic partnerships.
- Industrial and electronics. Turnover up 30% in a year, built by taking web enquiries from close to zero.
Start with the audit.
A free review of your account and the pages it sends people to. You'll get an honest read on what's working, what isn't, and what I'd leave alone.