Site index
Everything on this site, in one list.
A plain index of every page, including the ones that aren't in the navigation.
Main pages
- Home Page
Home Page
- The process
Set up once, optimised weekly, reported on monthly.
- Pricing
A flat monthly fee, never a percentage of spend.
- Results
Nineteen years of results, in the clients' words and in numbers.
- About Rob Kramers
Who runs the accounts, and how.
- Google Ads for insurance
Verification, the FMA's expectations, and what the ad, the page and the policy all have to agree on.
- Google Ads for financial services
Verification, the FMA's fair dealing rules, and what they change about the ads and the pages.
- Contact
Email, LinkedIn, and a message form that reaches Rob directly.
Account recovery
- Google Ads account suspended
What to do first, what makes it worse, and whether it is recoverable.
- Suspended for circumventing systems
Three sub-policies, three different arguments.
- Flagged for malicious software
Compromised site or deliberate malware, and why the remedy differs.
- Unacceptable business practices
Why legitimate firms get it, and what an appeal has to establish.
- Misrepresentation policy
Which sub-policy you're in, and what that decides.
- New account after suspension
The honest answer, and the route that does exist.
- Google Ads Financial Services Verification
Verification is blocking your finance ads. The three steps, and why brokers and advisers cannot apply themselves.
- Advertiser verification failed
Paused rather than suspended, the deadlines that matter, and why documents get rejected.
- Business operations verification
What Google is assessing about your business, and why vague answers fail.
- Payment declined or billing suspension
The most recoverable kind, and why adding another card can make it worse.
- Destination not working or mismatched
Your account is not suspended. Why a site that works fine for you can still fail Google's crawler.
- Trademark complaint
Why it happened months into a campaign, and the three ways out.
